How I Built This
Hosted by Guy Raz
NPR's How I Built This interviews the founders of well-known companies about how they built them, with Guy Raz's probing style designed to get past the polished founder narrative to the specific decisions and near-death experiences behind each company.
How I Built This demonstrates that founder interview podcasting is most useful when the host is willing to ask the uncomfortable questions: what almost killed the company, what the founder got wrong, what the outcome would have been if a single decision had gone differently. Raz's willingness to push past the triumphant narrative produces the most valuable moments.






