Planning & scripting9 min readUpdated September 2026

Podcast name ideas

Five patterns that produce names worth keeping, thirty examples to react to, and the checks to run before you commit. The name is rarely the real hold-up.

By The Hilite team

01 — What a name actually has to do

Three jobs, and being clever is not one of them

A podcast name has to survive being said out loud, searched for by someone who half remembers it, and read in a list of thirty other shows. That is the entire brief.

Notice what is missing. It does not have to explain your whole premise, it does not have to be unique in the universe, and it does not have to be clever. Clever names are the ones people cannot spell back to a friend.

Worth saying plainly: almost nobody abandons a podcast because of the name. They abandon it because the seventh episode was harder than the first. If you have been stuck on this for two weeks, the name is probably not what is stuck.

02 — Five patterns that keep working

Pick a shape, then fill it

Staring at a blank page produces nothing. Choosing a pattern and filling it produces twenty options in ten minutes, and you only need one.

The promise names what the listener walks away with: The Fifteen Minute Brief, Better Questions, The Short Version. The phrase you already say lifts a line from your own world, the thing you find yourself repeating to clients or students. The two word collision puts an unexpected pair together: Quiet Ambition, Slow Software, Ordinary Courage.

The question invites the answer the show exists to give: Who Taught You That, What Happened Next, Is This Working. And your name plus the subject is underrated: Amara On Money, The Okoye Sessions. It is plain, it is searchable, and it grows with you.

  • The promise: what the listener leaves with
  • The phrase you already say out loud
  • The two word collision
  • The question your show answers
  • Your name plus the subject

03 — Thirty to react to

Use these to find out what you want

These are not suggestions to take. They are here so you can feel yourself reject twenty seven of them, which is far faster than inventing from nothing. Check availability on anything you like.

Business and work: Quiet Ambition, The Short Version, Small Studio, Work In Progress Notes, The Margin, First Hires, Built Sideways, Honest Overheads. Education and research: Office Hours Over, The Long Answer, Read It Twice, Field Notes From Term, What The Data Missed, Beyond The Lecture.

Faith and reflection: The Slow Verse, Midweek Light, Kept Faith, Between Sundays. Wellness and practice: Ordinary Courage, The Ten Minute Reset, Softer Now, Breath First. Community and story: Who Taught You That, The People Here, Nobody Asked Us, Corner Conversations, Still Standing, The Ones Who Stayed, Loud Enough, Home Frequency.

04 — The four checks before you commit

Say it, search it, spell it, sit with it

Say it out loud in a full sentence, as though recommending it: you should listen to Quiet Ambition, it is really good. Anything that feels awkward in that sentence will never be recommended, because that is the sentence that grows podcasts.

Search it in Apple Podcasts and Spotify. You are not looking for zero results, you are looking for nothing big and nothing adjacent to your topic. Sharing a name with a dormant show in another category is survivable. Sharing one with an active show in yours is not.

Spell it to someone over a call. If they ask how, cut it. Deliberate misspellings, silent letters and clever punctuation all fail this test. Then sit with it for one day, not two weeks. If it still reads fine tomorrow, it is fine.

Tip

Check the handle and domain at the same time. Finding the name and losing the handle is a half hour you only need to spend once.

05 — What costs you later

Four traps, all of them reversible except one

Naming too narrowly is the common one. A name built around one job title or one year boxes you in by episode forty. Name the territory, not the specific corner you happen to be standing in.

Then there is the word podcast in the title, which adds nothing in a directory of podcasts. Puns that need explaining. And names that only make sense once you have heard three episodes, which is a chicken and egg problem you will lose.

The one that is genuinely hard to undo is a trademark collision. Everything else you can rename in an afternoon, because directories pull the title from your feed and it updates. Renaming is far less dramatic than people fear.

06 — Then go and record something

The name gets better once the show exists

Names that feel ordinary on a page become right after six episodes, because by then the name means the show rather than describing it. That only happens in one direction. Recording makes the name good; deliberating does not.

Pick the one you did not mind saying out loud. Record episode one this week. You can change it later and almost certainly will not want to.

Stop naming, start recording

Episode one is the only thing that makes the name real

Record, edit and publish in one place.

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