Free podcast template

Create a product launch episode without starting from scratch

Use this free structure to explain a launch through the problem, build and outcome. Every section gives you a clear prompt, suggested timing and a direct path from recording to publishing.

Free to start. No card, no install, nothing to download.

Hear it first

Listen to three real examples

Press play without leaving the page. These independent shows demonstrate the product launch format; Hilite is not affiliated with or endorsed by them.

21:04
The Product Marketing Experts

Klaviyo Director of Product Marketing, Katie Gerard on Product Launches

Questions covered in this episode:   1:27 Opening Question: Tell us about your journey into and through product marketing? 4:06 How you've used the core business metrics to influence your team or your leadershi

Listen on Apple Podcasts
33:20
Women in Product Marketing

Zendesk Senior Director, Product Marketing, Candace Marshall on Product Launches

Questions covered in this episode:   1:13 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  3:01 What are your roles in Zendesk?

Listen on Apple Podcasts
29:40
Product Marketing Insider

The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta

In the first episode of the second season of Product Marketing Insider, host Lawrence Chapman welcomes Madison Leonard, Head of PLG Product Marketing at Vanta. Madison is a creative, innovative marketer with a

Listen on Apple Podcasts

How it works

From product launch idea to published episode

Hilite keeps the full workflow in one place, so the structure survives from the first recording through the final publish.

Capture the first version

Record in your browser or upload material you already have. Follow the segment prompts so the episode has a clear shape.

A practical starting point

Use the structure without sounding scripted

No. The product launch template gives the episode a dependable shape while leaving the examples, voice and point of view to you.

FAQ

Questions about the product launch template

It is a reusable episode outline designed to help product marketers and founders explain a launch through the problem, build and outcome. It includes the recommended sequence, recording prompts and suggested timing.

Start your product launch episode

Open the ready-made structure, record each section and turn it into something worth publishing.