Podcast description examples: show and episode descriptions that get the click

Apple and Spotify show only the first line or two before "more", so the opening has to name who it's for and what they get. Then say the format and schedule, and end with one call to action. Aim for 50 to 150 words for the show; episode descriptions can be shorter.

Interview: "Founders in cybersecurity tell how they built their first product, who said no, and what they'd do differently. Every Tuesday, one founder, 30 minutes. Follow so you don't miss the next one."

Co-hosted conversation: "Two friends in Singapore say the things nobody says at brunch: money, dating, family pressure and work. It's like sitting at the table with us. New episodes every other week."

Solo expert: "Ten-minute lessons on personal finance for people in their twenties. No jargon, one action per episode. Hosted by a former bank analyst. New every Monday morning."

Business or member spotlight: "Meet the owners behind Main Street. Each episode, our chamber sits down with one local business to hear how they started and what's next. Hosted by [name], every month."

Student or class: "Ninth graders interview the people who shaped our town. Produced by [class] at [school], one story a week this semester."

Episode descriptions sell one conversation. Open with the most surprising thing said, name the guest, list two or three takeaways, then links. Titles work the same way: one host we spoke to used the guest's name and company until she realised listeners didn't know the companies, so she switched to titles about the story instead.

Example: "Mary built a catering company that designed a castle for a movie premiere. She tells us how she priced her first big event, the call she almost didn't take, and why she still writes every menu herself. Links: [guest website] [book]. Timestamps: 02:10 first client, 14:30 the premiere, 27:00 advice for new founders."

Show: "[Podcast name] is for [audience] who want [outcome]. Each [day], [host] [format: talks with / explains / tells] [what]. [One line of personality or proof]. Follow to get the next episode."

Episode: "[Hook from the episode]. [Guest] on [topic]: [takeaway 1], [takeaway 2], [takeaway 3]. Links: [links]. Timestamps: [times]."

Writing the title, description and social posts by hand after every recording is the step many hosts dread. Hilite drafts the title, description and show notes from your transcript, so you edit a draft instead of starting from nothing. For longer show notes, see the show notes guide.