01 · The invitation
Podcast guest invitation email template
Keep the first email under 150 words. Say why them, what the episode is about, how long it takes and what they get. Guests rarely say no; they say nothing, so make the yes easy.
Subject: Guest invite: [Podcast name], about [topic]
Hi [Name],
I host [Podcast name], a show for [audience] about [topic]. I loved your [post / talk / project] on [specific thing], and I think our listeners would get a lot from hearing how you [specific story or result].
The conversation is about 40 minutes, recorded remotely from your laptop at a time that suits you. I'll send questions in advance and you'll get the finished episode plus ready-made posts to share.
Would you be open to it in the next few weeks? Here are a few times: [options], or pick one here: [link].
Thanks,
[Your name]
[Show link]
- Name one specific thing they did, not a generic compliment
- State the time commitment
- Offer times or a booking link in the first email
02 · The follow-up
Follow-up email when they don't reply
Most people who don't reply are undecided, not uninterested. One podcaster with over 300 episodes told us he lands most of his biggest guests on the second or third polite nudge. Wait five to seven business days, then send something shorter than the first email.
Subject: Re: Guest invite: [Podcast name]
Hi [Name], just bringing this back to the top of your inbox. Happy to work around your schedule, and a 30-minute version is fine if time is tight. Would any time in [month] work?
[Your name]
- Wait 5 to 7 business days
- Make the second ask smaller
- Stop after the third message
03 · Booked
Booking confirmation and guest prep note
Once they say yes, send everything in one message: the link, the time zone, what to set up and what happens after. Attach a guest release form and a few of the questions you plan to ask.
Hi [Name], you're booked for [date, time, time zone]. Here's the recording link: [link].
To sound your best: use headphones, sit in a small soft room, close other apps and plug in your laptop. Talk a little, then pause; you don't need to fill the silence, and a breath between topics makes editing cleaner.
After we record I'll send the episode date, a short clip and posts you can share. Questions are attached.
See you then,
[Your name]
- Date, time and time zone in one line
- Headphones and a quiet room
- Tell them what happens after recording
04 · Inbound guests
Podcast guest application form template
Once a show has a few episodes, people start pitching themselves. A short form filters them and saves you a pre-interview. Put it on your website or in a free form tool, and link it in your show notes.
- Name, email and website or LinkedIn
- Your role and what you're known for (2 sentences)
- The one story or idea you'd share on our show
- Why our listeners would care
- Links to a past interview or talk, if any
- What you'll share to promote the episode
- Availability for a 40-minute remote recording
05 · The other direction
Template for pitching yourself as a guest
If you're the one asking: lead with a story the host's audience wants, not your bio. "Hi [Host], I've listened to [episode]. Your listeners asked about [problem]; I've [done specific thing] and could walk through the three steps that worked. Happy to share it with my [size] newsletter." More in how to be a podcast guest.
- Reference a real episode
- Offer one specific story
- Say how you'll promote it
06 · The faster way
From booking to a published episode
Send guests a browser recording link so they don't install anything, and each voice lands on its own track. Hilite then cleans the audio, writes the title and show notes, and publishes to Spotify and Apple Podcasts.
- No downloads for the guest
- Separate track per speaker
- Show notes drafted from the transcript
Booked the guest? Record and publish in one place.
Hilite records remote guests on separate tracks, cleans the audio and publishes the episode.