00 — Before the list
Use far fewer of these than you think
A good 45-minute interview might use eight to twelve questions. The rest of the time goes on following up what the answers actually contained. Everything below is a bank to draw from, not a script to complete, and working through it in order is the surest way to produce something that sounds like a form being filled in.
Ask one question at a time. Stacked questions get one answer, usually to whichever half the guest heard last. And leave the silence after an answer: two seconds of nothing is where people add the thing they were not going to say.
If you send anything to your guest in advance, send the themes rather than the wording. A guest who knows the territory arrives prepared; a guest who has rehearsed answers to exact questions gives you a recital.
01 — Open the conversation
Warm-up, and record it
How are you doing today, honestly?
What have you been working on this week?
Is there anything you are hoping we get into today?
Anything you would rather we stayed away from?
Keep recording through all of this. Guests relax the moment they believe the interview has not started, and the answer to the third question will often reshape your running order before you have asked anything that counts.
Two to three minutes here is enough. Any longer and the guest spends their best energy on material you will not use.
02 — Establish who they are
For the listener who has never heard of them
How do you describe what you do to someone who has no background in it?
What does a normal working day actually look like for you?
What do people most often get wrong about your work?
Who is this work for? Who benefits when you do it well?
What part of it would surprise an outsider?
Resist reading their biography aloud instead. A guest describing their own work in their own words is more interesting than any introduction you could write, and it gives you usable audio for the top of the episode.
03 — The origin
Where it started
Where does this start for you? Take me back to the beginning.
Was there a specific moment you decided to go after this, or did it accumulate?
What were you doing instead before this?
Who told you it was a bad idea, and what did they say?
What did you believe at the start that you no longer believe?
If it had not worked, what would you be doing now?
Let them tell this as a story and do not fill the pauses. Origin answers are the ones guests have told before, which means they are well formed, and they are where a listener decides whether to stay.
04 — The substance
The core of the episode
Walk me through how you actually do this. What are the steps?
What is the part nobody talks about?
What do you disagree with most people in your field about?
What is the most common piece of advice in your industry that you think is wrong?
Give me a concrete example. What happened, specifically?
How has your approach changed in the last few years?
What are you still trying to work out?
Slow down here. This is the section people came for, and the disagreement questions are the ones that produce clips, because a guest saying what everyone else has wrong is inherently quotable.
When an answer stays abstract, ask for the example rather than the reasoning. "Tell me about a specific time that happened" gets a story; "why does that matter" gets a lecture.
05 — Difficulty and turning points
Ask gently, then stop talking
What is the hardest thing you have had to deal with in this work?
Tell me about a time it went badly wrong.
What did that cost you?
Was there a point where you nearly stopped?
What changed after that?
What would you do differently if it happened again tomorrow?
Placing this section late is deliberate. The same question asked in minute three gets a rehearsed answer; asked in minute thirty, once the guest trusts you, it gets a real one. This is the most common reason interviews stay superficial.
06 — Lessons worth passing on
Specific, not inspirational
What do you know now that would have saved you the most time at the start?
What is the best advice you have been given, and who gave it to you?
What habit or decision has paid off more than you expected?
If someone wanted to do what you do, what is the first thing they should actually go and do this week?
What should they not bother with?
The last two questions do the most work. Advice about what to skip is rarer than advice about what to do, and it is what listeners remember.
07 — Close it properly
Let the guest land the plane
What are you working on next?
What is something you have changed your mind about recently?
Is there a question I should have asked you and did not?
Where should people go to find your work?
The third one is the highest-yield question in this entire list. Ask it every time. Guests arrive with something they wanted to say, and if your questions did not reach it, that is your last chance to get it.
08 — After the recording
What to do with what you got
Record your own question track cleanly even if you plan to cut most of your voice out. An edit is much easier when the questions exist as usable audio rather than as something you have to work around.
Long interviews accumulate a lot of hesitation, most of it in the first ten minutes while everyone settles. Filler word removal handles that across the whole recording faster than editing by hand.
If your guest is remote, recording a phone interview has its own set of problems worth solving before the call. And if you are setting the show up from scratch, starting an interview podcast covers the decisions that come before the first question.
Record the interview in one place
Both sides recorded, filler words removed, published without a separate editor.
Record the interview, not just the questions.
Hilite records both sides, removes the ums and gets you a publishable episode.