Planning & scripting9 min readUpdated September 2026

Podcast topic ideas

Forty prompts that produce episodes rather than themes, and a test that tells you whether your idea can survive a year.

By The Hilite team

01 — Topic and niche are two different problems

One is what the show is about, the other is who it is for

People searching for topic ideas are usually stuck on one of two things, and they need different answers. Either you do not know what to make episodes about, or you know roughly and cannot tell whether it is specific enough to be worth making.

A topic is what a single episode covers. A niche is the person the whole show is for. You can have forty topics and no niche, which produces a show nobody can describe to a friend, and that is the version that quietly stops.

The good news is that the niche usually emerges from the topics rather than the other way round. Generate episodes first, then look at what they have in common.

02 — Start with what you already say

The best source is the conversation you keep repeating

Before any list, look at your own week. What do people ask you? What do you explain more than once a month? What makes you say, honestly, this is the thing nobody tells you about this?

Those conversations are proven. Someone already wanted them badly enough to ask. An episode built on a question you have genuinely answered five times is a far safer bet than one built on a topic you think should perform.

Write down every such question from the last month before reading the prompts below. Most people find eight to ten, which is the first season.

03 — Forty prompts that produce episodes

Frames, not titles

Fill each of these with your own subject. A frame applied to what you actually know beats a topic taken from a list of trends.

Experience: the mistake that taught you most, the thing you believed five years ago and no longer do, the advice everyone gives that is wrong, what nobody warns you about, the day it nearly did not work, what you would do differently, the shortcut that is not a shortcut, the part everyone skips, your first year in one episode, the decision you still think about.

Teaching: the beginner question you are tired of, a term everyone uses wrongly, how to know when you are ready, the five minute version, the sixty minute version, what to do first, what to ignore for now, how to tell good from bad, the myth worth killing, the one thing to get right.

People: someone who did it differently, someone who quit and why, someone ten years ahead, someone ten years behind, the person who changed your mind, two people who disagree, a listener question answered properly, your own teacher, someone outside your field entirely, the person nobody interviews.

Current and closing: what changed this year, what the news got wrong, a thing everyone is excited about that you are not, a prediction you will be held to, what you are watching, a review of something you use daily, the numbers behind it, a season recap, questions you cannot answer yet, what you want to be asked.

04 — The ten episode test

If you cannot name ten, it is a topic, not a show

Take the idea and name ten actual episodes. Not themes, episodes, with titles you could record. It takes fifteen minutes and it is the most useful thing in this guide.

Stall at four and the idea is a single good episode wearing a show costume. That is not a failure, it is information. Fold it into something broader and keep going.

Reach ten easily and keep writing until you hit thirty. Somewhere in there the shape of the show appears, and so does the person it is for, which is the niche you were trying to decide in the abstract.

05 — How narrow is too narrow

Almost certainly not as narrow as you fear

The reflex is to keep it broad so more people might listen. In podcasting that reliably backfires. A broad show competes with every well funded show in its category and gives nobody a reason to choose it.

Narrow shows get recommended, and recommendation is most of podcast growth. Nobody forwards a general business podcast to a friend. They forward the one that is exactly about the thing their friend is going through this month.

The real limit is not audience size, it is you. Too narrow is the point where you run out of things to say or stop enjoying it. If thirty episode titles came easily, you are not too narrow.

06 — Choose badly and start anyway

The show tells you what it is about

Most shows are not about what their host originally thought. It takes six or eight episodes for the real subject to surface, and it surfaces through making them, never through planning them.

So take the three titles you are most impatient to record and record those. You will learn more about your topic from one published episode than from another week of deciding, and the list you just wrote is not going anywhere.

Take the first three

Record the ones you are impatient about

Record, edit and publish in one place.

Start free

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