Four ad reads by placement. Always check the sponsor's talking points and required disclosures before recording.
Pre-roll (15 seconds)
15 sec[quick and upbeat, before the episode starts]
This episode of [Show Name] is sponsored by [Brand], the [one-line description] for [who it is for]. Go to [URL] and use code [CODE] for [offer]. That is [URL], code [CODE].
Mid-roll (60 seconds)
60 sec[the most valuable placement; tell a short, true story]
Quick break to thank today's sponsor, [Brand]. [pause for 1 second]
You know that moment when [the problem the product solves, described the way your listener feels it]? [Brand] is built for exactly that. It [the main benefit], and it [a second, specific benefit].
[Your honest experience, if you have used it: what you used it for and what changed.]
Right now, [Show Name] listeners get [offer]. Go to [URL] and use code [CODE] at checkout. Again, that is [URL], code [CODE]. [pause, then back into the episode]
Post-roll (30 seconds)
30 sec[relaxed, at the end of the episode]
Before you go, thanks again to [Brand] for supporting the show. If [the problem] sounds familiar, [Brand] [main benefit]. Visit [URL] and use code [CODE] for [offer]. And thanks for listening to [Show Name]. See you next [day].
Cross-promotion swap
30 sec[for trading promos with another show; read it like a recommendation]
If you like [Show Name], I think you will like [Other Show]. [Host Name] [what the other show does], and the episode I would start with is [episode title], where [one line about why it is good]. Find [Other Show] wherever you are listening to this.